Senior Account Supervisor
Our clients have a story to tell, and it’s my mission to help them tell it and tell it well. Being on Widmeyer’s PreK-12 education team, I am inspired every day to transform clients into storytellers because their stories – stories about schools, students and education – need to be heard. Blending research and innovation with a good dose of creativity, I work closely with clients to fully understand their needs and to develop and carryout a successful communications plan. When I’m not crafting a good story, I can probably be found at one of DC’s local coffee joints with the latest read, which could be The Smartest Kids in the World or Is Everyone Hanging Out Without Me? (And Other Concerns) depending on the day.
Lauren Empson is a senior account supervisor in Widmeyer’s PreK-12 education practice. With an extensive background in education policy, she offers a wealth of knowledge about communications, education, and politics. Empson brings a comprehensive, client-based approach to her work.
Most recently, Empson worked as the external relations manger on the American Enterprise Institute’s education policy team. During her tenure, she worked to position AEI as a thought leader among educators, researchers, policymakers, and the media through digital and traditional outreach.
Previously, she was at Hager Sharp, where she worked directly with the National Center for Education Statistics and oversaw the development and dissemination of The Nation’s Report Card. This included identifying stakeholders and creating various materials to effectively and accurately communicate how America’s students are doing.
Empson began her education policy track at the American Federation of School Administrators, analyzing education and labor policies and programs. She conveyed legislative affairs to school leaders across the country through Op-Eds, talking points, and a monthly newsletter. Her passion for education expanded with her studies, graduating magna cum laude with an M.A. in education policy from The George Washington University. She also holds a bachelor of arts from GWU in political science.