- THE CHALLENGE
Expand the number of students and teachers served by NMSI’s programs by elevating CEO visibility and awareness of NMSI results.
- KEY RESULTS
- Increased visibility of NMSI executives
- Over 30 local print and broadcast hits in partner school target markets
- New messaging framework
Far too many students graduate without the knowledge and skills they need to thrive in college and today’s job market. The National Math + Science Initiative (NMSI) engages in learning opportunities that prepare all students, including those from underserved communities, to succeed after high school graduation. Through local partnerships, NMSI programs provide a continuum of training and support for students, teachers and school communities in 40 states and the District of Columbia.
NMSI tasked Widmeyer Communications to raise awareness about its mission and evidence-based programs. To start, Widmeyer created a messaging framework to tell the NMSI story and developed a strategic communications plan integrating media outreach, messaging, executive visibility, and owned and social media. Through the execution of this plan, Widmeyer secured local media placements in key markets including St. Louis Public Radio, The Baltimore Sun, The Advocate, Pensacola News Journal and Dallas Morning News, and helped NMSI promote their prestigious $20 million Scale-up grant from the U.S. Department of Education's Investing in Innovation (i3) 2015 grant competition. The i3 funding has allowed NMSI to bring their College Readiness Program to more than 60,000 additional students in nine high-need districts with STEM-driven economies.
To elevate the profile of NMSI thought leaders, Widmeyer launched CEO Matthew Randazzo's Huffington Post profile and secured bylines in national outlets such as The 74.
Widmeyer also managed a series of events on behalf of NMSI and its corporate funder ExxonMobil, successfully bringing together education and business community stakeholders in support of statewide initiatives boosting student achievement and workforce development. Widmeyer coordinated event logistics and media outreach featuring esteemed guest speakers, including Louisiana Governor John Bel Edwards, State Superintendent of Education John White, North Dakota Governor Jack Dalrymple and Superintendent of Public Instruction Kirsten Baesler. Coverage included Inside Philanthropy, Louisiana Radio Network, Shreveport Times, The Advocate, The Bismarck Tribune, Prairie Public News Broadcasting and KX News.
PHOTO: NMSI CEO Matthew Randazzo speaks with students at Baton Rouge Magnet High School, where NMSI’s College Readiness Program supports student and teacher success in Advanced Placement (AP) coursework. (Photo credit: Brian Baiamonte)