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FIRM PRINCIPALS
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SENIOR COUNSEL
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HIGHER EDUCATION ADVISORY PANEL
Widmeyer Communications Higher Education Advisory Panel includes national leaders, top academics and policy experts. The nine-member Advisory Panel provides guidance to clients and staff and helps broaden our knowledge of major issues within the higher education field. Click here to learn more.
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In the latest issue of PRWeek, Chairman and CEO Scott Widmeyer offers insights into the evolving practice of media relations. In order to reach younger audiences with an interest in politics, Widmeyer suggests, "PR pros now must target online outlets such as The Huffington Post, Politico, Facebook and Twitter and communicate via simple language and 'a new kind of sound bite' - namely, 140 characters." Read the full story on the PRWeek Web site (subscription required).
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