Issues and Angles
Taking Your Brand Primetime Online
Widmeyer Communications and the team behind our Issues & Angles series would like to thank all those who were able to attend our September 20 seminar, Taking Your Brand Primetime Online.
Due to a number of requests both from those who were there and those who were not able to make it, we have posted the seminar presentations on our Web site.
The presentations contain online marketing case studies, as well as offer a recap of the main themes of our presenters from Disney.com, iVillage.com and Washingtonpost.com. These themes include:
- Strengthening brand equity by carrying all brand elements across all media.
- Resource efficiencies that can be gained through online marketing.
- Capturing and evaluating user data to create more targeted - and effective - marketing and educational campaigns.
- Tailoring organizational programs, products, services and messages to better meet the needs and expectations of user demographics.
To view the presentations online, click here.
Please don't hesitate to contact Widmeyer's Design and Advertising Senior Vice President Lee Jenkins for answers to questions, more information about our presenters, or assistance in promoting your brand online.
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