Widmeyer Research in Action
Gay, Lesbian, Straight Education Network (GLSEN)
In order to learn about student attitudes and lingo, GLSEN sought Widmeyer expertise in qualitative and quantitative research. Widmeyer Research conducted a series of focus groups and a national online poll that explored how students feel about sexual orientation, name-calling and lesbian and gay students in general. Findings documented the pervasiveness of homophobic language in American schools and identified effective messages, messengers and tactics for the GLSEN campaign.
