Widmeyer Research in Action
Choice Hotels
When Choice Hotels International wanted to better understand the needs of Federal employee business travelers and identify new opportunities to distinguish itself from the competition, the company turned to Widmeyer Research. Widmeyer conducted a poll that identified features this key customer segment looks for when choosing a hotel for business travel, as well as opportunities to strengthen Choice’s appeal. Strategic insights from the poll are being used to help shape future marketing and advertising campaigns.
Widmeyer Research in Action
Choice Hotels
When Choice Hotels International wanted to better understand the needs of Federal employee business travelers and identify new opportunities to distinguish itself from the competition, the company turned to Widmeyer Research. Widmeyer conducted a poll that identified features this key customer segment looks for when choosing a hotel for business travel, as well as opportunities to strengthen Choice’s appeal. Strategic insights from the poll are being used to help shape future marketing and advertising campaigns.
