/ Siobhan Mueller

team LEADERSHIP

Siobhan Mueller

SVP & Partner

Iíve always been fascinated by the power and science of communication. Words can inform, inspire, energize, and unite. The right words can change a personís mind, behavior and life. More importantly, the right words can change the world. Here at Widmeyer/Finn Partners, we work closely with our clients to understand their needs and goals to help them be the catalyst for that change. We craft the strategies, messages, and materials that can lead to positive outcomes, such as our work on HHSís national bullying prevention initiative. When Iím not trying to change the world for the better, Iím trying to get my children to clean their rooms. Iíve had better luck changing the world.

Biography

As partner, Mueller brings more than 20 years of experience in developing and executing large-scale strategic communications campaigns. She draws upon her experience working with a broad range of clients Ė federal, not-for-profit, trade association, and technology companies Ėto translate our clientsí needs into targeted messaging and successful communications strategies. On the PreK-12 team, Mueller is responsible for strategic planning, program execution, account evaluation, and measurable results.

Prior to joining Widmeyer, Mueller was a vice president at Hager Sharp, where she was the project manager of the Outreach and Dissemination Support contract for the National Center for Education Statisticsí National Assessment of Educational Progress (NAEP), and oversaw all client work and deliverables. This scope included: branding and messaging, market research, development and design of data reports, print product design/production, award-winning video products, web support and media outreach.

She also served as project lead for the U.S. Fire Administration, providing account oversight for development and implementation of a national fire safety campaign. This project included social media outreach, digital strategies, media relations, media monitoring, and reporting.

Prior to joining Hager Sharp, Mueller was with TMP Worldwide, where she managed the development and implementation of client public relations and communication programs. She was also communications manager for the National Trust for Historic Preservation where she managed national publicity campaigns and worked with members of the Clinton White House.

Muellerís agency experience includes Kaufman Public Relations and APCO Associates, Inc. Mueller holds a Bachelor of Arts in Communications and English from St. Norbert College in De Pere, Wisconsin.