One of the most vital qualifications of any respected communications professional is being able to tell a compelling story – no matter what the subject matter. I perceive myself first and foremost as a master storyteller and believe that how a message is crafted and presented, as well as the strategy behind to whom that message is communicated, is the hallmark of a memorable – and effective communications campaign.
My career has come full circle, as I have a degree in Elementary Education and am a former teacher; I am gratified to return to the education realm. When I’m not boning up on education policy and reform, I can be found with my head in a good book, trying to keep up with my two teenage sons, tending my garden or watching reruns of “Downton Abbey.”
Lydia J. Voles is a vice president on the PreK-12 Education Team in Widmeyer’s New York office. In her 25-year career, Lydia has conceptualized and implemented marketing and communications programs – be it to generate sales, change brand perception, increase professional membership, encourage consumer trial, or make a product stand out in a saturated market -- for a diverse array of clients in both the public and private sectors.
Most recently, Lydia worked as an independent communications consultant for clients such as The Hyde School, JASA and Elevation Burger. Prior to that, she spent ten years at Maloney & Fox, a respected integrated marketing communications firm, working her way up to executive vice president. She managed programs on behalf of, among others, the American Physical Therapy Association, the Toy Industry Association, Disney Publishing Worldwide, WiseChoice, and Tupperware Brands. In addition to her role as client liaison, Lydia was responsible for the agency’s new business development, staff recruitment and staff development.
Prior to joining M&F, Lydia worked as a consultant for such clients as The National Book Foundation, Harper's Magazine, The New School, the Van Brunt Gallery, the Kiriyama Book Prize and Planned Parenthood Federation of America. Before testing the waters of independent consulting, Lydia served as vice president of Ellen Ryder Communications, a communications firm specializing in book and magazine publishing, as well as cultural and educational organizations.
Among Lydia’s career highlights are planning and implementing the year-long campaign marking the 150th anniversary of Harper's Magazine, the 50th anniversary of the National Book Awards, hosted by Steve Martin and honoring Gold Medal recipient Oprah Winfrey; and the year-long bicentennial celebration of Cadwalader, Wickersham & Taft law firm.
Lydia holds a B.A in Elementary Education and English Literature from Boston College. She lives in Westchester County, New York with her husband, two sons and their labradoodle, Nola.