Widmeyer secured a placement for Drake University in a U.S. News & World Report article that discussed whether a prospective law students’ social media profile should influence the admissions process. Drake law student, Caroline Bettis, noted that it makes sense for admissions officers to review online profiles and that “it’s not practical to say admissions [...]
Who owns (or should own) social media? The answer depends on which social media we’re talking about. The subject of ownership comes up in almost every encounter I have with peers or clients. Should clients turn to a full-service agency? A digital pure play? Should it be handled in-house? Even within an [...]
On Monday, September 19, Widmeyer client Cartoon Network, through a partnership with Facebook, launched the Stop Bullying: Speak Up Social Pledge App. The interactive social media pledge, accessed via Facebook, enables educators, parents and students to make a personal commitment—and recruit others to join them—to help stop bullying. Widmeyer secured coverage on this important initiative in The Los [...]
In the past couple of years I have developed two new hobbies: running and social media. I’m not the fastest runner, but I have managed to run three half-marathons, three ten-milers and a bunch of shorter races. I’m also not the most active personal user of Twitter or Facebook, but I have successfully launched and [...]
Barry Reicherter, who heads Widmeyer’s digital practice, along with colleague Chad Hyett, hosted a workshop at the Advanced Learning Institute’s Social Media for Government Conference on July 15th. In the session titled, “How To Blend Traditional And New Media To Strengthen Your Organization’s Communication Efforts,” Reicherter and Hyett shared best practices of organizations successfully blending [...]
Barry Reicherter who leads Widmeyer’s Digital & Creative practice conducted a live Twitterview on Tuesday, June 7th. Reicherter shared his insights on embracing digital strategy, what makes a good digital PR campaign and more. In case you missed it, here’s the full conversation.
I consider myself a news junkie. I love to know what’s going on whether it’s politics, local news or about my favorite sports teams. Since I get a lot of my information online, I always come across the comment portion of articles and blog posts. My PR instincts kick in, wanting to know what readers [...]
Like many March Madness enthusiasts, I recently watched the ESPN film about “The Fab Five,” the 1991-93 University of Michigan basketball team. In the film, Jalen Rose shared impressions he held as a teenager of Duke University, including his belief that they recruited “black players that were Uncle Toms.”
In response, Grant Hill, [...]
There’s been a lot of discussion lately about whether blogs are still “fashionable” and if they are indeed on a downward trend. The Internet & American Life Project (at Pew Research Center) recently released a study that found blogging has declined among young internet users, largely because they are turning to Facebook and Twitter as their preferred method of communication.
The phenomenon that is Charlie Sheen has now made it into the Guinness Book of World Records – no, not for most non sequiturs in a single interview – but for the fastest time to reach one million Twitter followers. The self-described “warlock” who is winning with “tiger blood” and “Adonis DNA” garnered one million [...]
