The Consumer Product Safety Commission’s Pool Safely campaign returned to the International Pool and Spa Expo in Las Vegas earlier this month. As CPSC explained in a press release highlighting the more than half-dozen awards the campaign has won, “Pool Safely’s success stems from [...]
A case study on the Pool Safely: Simple Steps Save Lives campaign, which Widmeyer conducted on behalf of the U.S. Consumer Product Safety Commission was featured in the October issue of PRWeek. Widmeyer recruited 60 organizations as campaign safety partners. Kathleen Reilly, Pool Safely campaign leader, noted, “The community of influencers involved in helping spread [...]
In advance of the Fourth of July holiday weekend, Widmeyer planned and conducted a media outreach event in Phoenix, AZ, during which the U.S. Consumer Product Safety Commission’s Pool Safely campaign released its 2011 snapshot of the summer swimming season. Widmeyer helped secure a piece in The Arizona Republic highlighting the state’s drowning prevention efforts [...]
After a local Arizona boy used a Pool Safely safety step – CPR – to help save his young sister from drowning, Widmeyer secured an appearance for CPSC Pool Safely Campaign Safety Partners Safe Kids USA President Meri-K Appy and Dr. David Markenson, chair of the American Red Cross’ Scientific Advisory Council, on NBC’s TODAY [...]
The television public service announcement (PSA) created as part of Widmeyer’s Pool Safely: Simple Steps Save Lives campaign for the U.S. Consumer Product Safety Commission (CPSC) has been nominated for a People’s Telly Award in the Regional TV Commercial category. The PSA highlights safe steps to practice in and around pools and spas. The People’s [...]
Widmeyer’s Pool Safely: Simple Steps Save Lives campaign for the U.S. Consumer Product Safety Commission (CPSC) has been nominated for the PRWeek “Public Sector Campaign of the Year.” PRWeek Awards are given each year by industry publication PRWeek and are recognized as one of the highest accolades in the public relations industry. The “Public Sector [...]
To preview Pool Safely Day, which took place on Monday, September 27th, Widmeyer placed an exclusive day-of story in the St. Paul Pioneer Press highlighting the Pool Safely Day press event in St. Paul, MN. In addition to describing the day’s activities, the article previewed the participation of U.S. Senator Amy Klobuchar (MN) and St. [...]
In advance of the Labor Day Holiday weekend, Widmeyer Communications secured an opinion-editorial authored by Inez M. Tenenbaum, chairman of the U.S. Consumer Product Safety Commission (CPSC), highlighting the Pool Safely campaign in the Miami Herald. The op-ed was an urgent reminder for parents and children to remain vigilant during the last major summer swimming [...]
Widmeyer Communications partnered with the CPSC to develop and implement a comprehensive strategic public education campaign to remind parents and children of simple water safety steps that everyone can adopt and practice at pools and spas.
Inez M. Tenenbaum, Chairman of the U.S. Consumer Product Safety Commission, had a letter to the editor published in the New York Times on Saturday, July 24th, responding to a news article about temporary swimming pools coming to Manhattan. Tenenbaum offered a few Pool Safely safety steps, while reminding New York pool-goers and visitors to [...]
