Widmeyer client, the College of the Holy Cross was again recognized by the Council for Advancement and Support of Education (CASE). Holy Cross earned a 2011 Circle of Excellence Award for its newly designed admissions publications and enhanced admissions website. The materials were developed in response to comprehensive qualitative and quantitative research conducted by Widmeyer [...]
Dr. Diana Martinelli, the Widmeyer Communications Professor in Public Relations at West Virginia University (WVU), has been named a 2011 recipient of the West Virginia University Foundation Award for Outstanding Teaching. This is the university’s highest award for teaching with only six awarded each year from all of the academic colleges and schools.
The first Widmeyer [...]
Those of us who provide communications counsel to colleges and universities can chart our work on a calendar.
Spring brings blooming bulbs to the well-manicured campuses and administrative concerns about announcing tuition increases.
I visited two university campuses last week to consult on proactive communication. One of the institutions is an urban Hispanic Serving Institution with an annual enrollment of nearly 50,000 students, and the other is an urban Historically Black University with approximately 10,000 students.
Trusteeship magazine, a publication of the Association of Governing Boards of Universities and Colleges, asked Augustana’s President, Steve Bahls to tackle the issue of excellence both in the board room and around campus. Bahls discusses the importance of keeping board-president relationships fresh in “Board Complacency and the Experienced President.”
The College of the Holy Cross, a Widmeyer client, received top awards from the Council for Advancement and Support of Education (CASE) District I Communication Awards committee for its newly designed admissions publications and enhanced admissions website. Comprehensive research conducted by Widmeyer Communications among high school students and their parents informed a digital communications blueprint [...]
With rising college costs and student debt, new approaches to contain students’ costs are gaining traction. Money Talks News interviewed StraighterLine’s CEO, Burck Smith [...]
Inside Higher Ed recently featured a piece on Augustana College, an institution taking a critical look at what it means to be a liberal arts college in light of today’s economic crisis. Augustana is developing what its president refers to as “post recession strategic plan,” focusing more on student outcomes than in the past. The plan, [...]
The Chronicle shadowed president Jo Ann Gora, leading up to her annual state-of-the-university address. Considered to be the most important speech of the year, the address provided important visibility and an opportunity to set the tone for the current academic year by discussing the issues of most relevance to the university.
In academics, we are trained to “operationalize,” or define in measurable terms, concepts that we study, much as PR practitioners strive to define and measure a client’s return on investment (ROI). After my most recent visit to Widmeyer Communications, where I met with various account teams to learn of their work, successes and challenges…
