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WVU Launches Campaign at Big East Basketball Tournament

While the West Virginia University (WVU) Men’s Basketball Ball Team was busy winning its first-ever Big East basketball championship over the weekend, WVU launched a high-tech viral campaign targeting prospective students and driving traffic to the WVU Web site. Widmeyer secured a story in Crain’s New York Business, which includes comments from Vincent Vernet, the University’s Assistant Vice President for Branding and Creative Direction.

Read the story.

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