Cartoon Network will soon launch an on-air and web-based bullying prevention initiative that was inspired in part by the federal Health Resources and Services Administration’s “Stop Bullying Now!” campaign (a Widmeyer project since 2001). The Associated Press covered the upcoming campaign targeted at middle school youth, quoting both the Stop Bullying Now! campaign’s project officer, [...]
Widmeyer helped Nestlé in the United States develop its first-ever report detailing the success of “Creating Shared Value” in the U.S. market. The report highlights accomplishments made by Nestlé’s five U.S. operating companies in the areas of economic vitality, nutrition, sustainable practices and community engagement.
While most PR firms in the U.S. faced a decline in 2009 revenues, Widmeyer experienced gains. As a result, Widmeyer was the 4th fastest growing firm among independent U.S. PR firms in the top 25 as ranked by O’Dwyer’s Public Relations.
The United Nations Conference on Global Climate Change will likely dominate the headlines for the next several weeks. A December 4 PR Week story on the conference highlights the media considerations related to corporate engagement on climate change issues and includes a quote from Widmeyer Public Affairs SVP Ben Finzel on the importance of communicating [...]
Plug “well-being” into a Google search and you will see the top ten results provide a menagerie of options: from ancient philosophical definitions and Wikipedia posts to radio station coverage and military experiences, the choices run the gamut. While “wellness program” provides a more focused set of results, the information available still lacks any sort [...]
Aristotle is known to have said: “Happiness is the meaning and purpose of life, the whole aim and end of human existence.” If only the essence of happiness was easy to bottle! Unfortunately, the idea of happiness and how it relates to well-being is not easily defined, instead riddled with multiple components and connections, to [...]
