Widmeyer’s Teresa Valerio Parrot was interviewed by Higher Ed Impact in advance of her webinar on creating a social media policy. Higher Ed Impact is a publication of Academic Impressions, the leading provider of training and professional development in higher education. Valerio Parrot shared her thoughts on how to draft guidelines that align with an [...]
It wasn’t until I left Capitol Hill that I fully respected social media. As a Hill staffer, I didn’t see the value in my boss “tweeting” instant thoughts about the President’s State of the Union from the House floor. I would encourage the obligatory blog post or Facebook status update for my boss, but was [...]
Late last month I was honored to present an Academic Impressions webinar with Widmeyer’s Dr. Doug Usher, and Ann McDermott, director of admissions for College of the Holy Cross. We discussed considerations for using social media in the admissions process (you can find a copy of our presentation here).
We had strong interest from colleges and universities [...]
A reaction to Ayelet Noff’s post on the top 5 misconceptions about social media.
Plug “well-being” into a Google search and you will see the top ten results provide a menagerie of options: from ancient philosophical definitions and Wikipedia posts to radio station coverage and military experiences, the choices run the gamut. While “wellness program” provides a more focused set of results, the information available still lacks any sort [...]
“You absolutely have to be aware of power users who put things up on Facebook, Flickr, Yelp,” Ms. Burke says. “P.R. is important because it’s pretty intensive to figure out who they are.”
via Spinning the Web – P.R. in Silicon Valley – NYTimes.com.
An interesting look at how Silicon Valley-based PR firms have adapted to [...]
