The week leading up to Super Bowl Sunday was a critical period for Widmeyer client, the Brain Injury Research Institute (BIRI). Widmeyer laid the groundwork for BIRI’s participation and successful media positioning in both events, during one of the most competitive weeks in U.S. sports news.
Widmeyer Communications prepared Dr. Julian Bailes and Dr. Bennet Omalu for their participation in Congressional hearings held by the U.S. House of Representatives Judiciary Committee. The hearings, which were held on January 4, 2010 in Detroit, MI and October 28, 2009 in Washington, DC and focused on the long-term damaged caused by brain injuries suffered by players in the National Football League and the sport of football overall.
Dr. Julian Bailes, one of the founders of the Brain Injury Research Institute, was recently quoted in a Wall Street Journal article on retiring the use of helmets in the National Football League. Dr. Bailes, a neurosurgeon who has conducted brain research for the players’ union, has recommended that the NFL change the rules of [...]
