The United Nations Conference on Global Climate Change will likely dominate the headlines for the next several weeks. A December 4 PR Week story on the conference highlights the media considerations related to corporate engagement on climate change issues and includes a quote from Widmeyer Public Affairs SVP Ben Finzel on the importance of communicating [...]
We spend a fair amount of time talking about messaging with our clients. What’s the best way to explain your point of view? Who are your audiences and what do they need to know? Why should others care about what you have to say?
The Obama Administration has provided myriad examples of both good and bad messaging in recent months. With such an ambitious agenda, they were bound to make at least some mistakes. And when you look at how they’ve dealt with climate change legislation in the two months since the House passed its version of the bill, you can see what I mean.
