In academics, we are trained to “operationalize,” or define in measurable terms, concepts that we study, much as PR practitioners strive to define and measure a client’s return on investment (ROI). After my most recent visit to Widmeyer Communications, where I met with various account teams to learn of their work, successes and challenges…
Posts Tagged ‘Colleges and Universities’
The Power of Partnerships
By Diana Martinelli, WVU Widmeyer Professor in Public Relations
TUESDAY, JULY 27TH, 2010
Widmeyer’s Teresa Valerio Parrot was interviewed by Higher Ed Impact in advance of her webinar on creating a social media policy. Higher Ed Impact is a publication of Academic Impressions, the leading provider of training and professional development in higher education. Valerio Parrot shared her thoughts on how to draft guidelines that align with an [...]
Social Media in the Admissions Process
By Teresa Valerio Parrot, Vice President
MONDAY, FEBRUARY 8TH, 2010
Late last month I was honored to present an Academic Impressions webinar with Widmeyer’s Dr. Doug Usher, and Ann McDermott, director of admissions for College of the Holy Cross. We discussed considerations for using social media in the admissions process (you can find a copy of our presentation here).
We had strong interest from colleges and universities [...]
