“You absolutely have to be aware of power users who put things up on Facebook, Flickr, Yelp,” Ms. Burke says. “P.R. is important because it’s pretty intensive to figure out who they are.”
via Spinning the Web – P.R. in Silicon Valley – NYTimes.com.
An interesting look at how Silicon Valley-based PR firms have adapted to use Social Media in their day-to-day activities.
Tags: Facebook, Social Media, YouTube
