Widmeyer Communications’ client, the U.S. Consumer Product Safety Commission (CPSC), announced Pool Safely: Simple Steps Save Lives as the name and logo for the agency’s new Pool and Spa Safety Campaign on April 26.  The debut of the name and logo at the National Drowning Prevention Symposium in Pittsburgh marks the first public announcement in support of the Congressionally-mandated national public safety campaign CPSC will launch on May 24.

The Pool Safely: Simple Steps Save Lives campaign is a call for individuals to take a more active, vigilant approach to pool and spa safety in an effort to prevent accidental drowning, entrapments and other pool-related accidents.  Research has shown that over-confidence may lead to dangerous complacency and vulnerability among pool and spa users and owners, so the campaign is guided by the premise that, no matter how safe you already are, one can never know which safety step could save a life—until it does. The “Pool Safely” concept suggests a more engaged, proactive, continuously improving approach to the more passive “Pool Safety”, and encourages individuals to add the extra steps that could save lives.

The campaign name announcement was supported by the debut of the campaign’s Twitter feed (@poolsafely) and will be followed by an expanding social media campaign in the weeks leading up to the campaign launch right before Memorial Day.  Follow the campaign on Twitter for updates and more information and resources to ensure you know how to pool safely.

Tags: CPSC, National Drowning Prevention Symposium, Pool Safely: Simple Steps Save Lives, U.S. Consumer Product Safety Commission, Widmeyer Communications

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