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Dunning Margaret

A Call for Candor and True Leadership
By Margaret Dunning, Principal & Chief Strategy Officer

WEDNESDAY, JULY 13TH, 2011

Cokie Roberts shared with various news outlets the late great former First Lady, Betty Ford, requested that when the time came Roberts deliver a eulogy at Mrs. Ford’s funeral.  Mrs. Ford asked Roberts to discuss the old ways of Washington, when R’s and D’s were friends and as a result government worked.
I often hear the [...]


Smirek Katja

Widmeyer Hosts PROI Partner from fischerAppelt
By Katja Smirek, fischerAppelt, relations

MONDAY, JUNE 27TH, 2011

Widmeyer Communications hosted Katja Smirek, a colleague from Public Relations Organisation International (PROI) partner fischerAppelt, one of Germany’s largest independent communications firms, in DC for two weeks this June. Katja is a project head in fischerAppelt’s Berlin office. She works regularly on a number of public affairs-focused programs on topics such as transportation and higher education.


McKenna Mike

‘Crazy,’ Wonderful Higher Ed
By Mike McKenna, Senior Counsel

MONDAY, MAY 16TH, 2011

This is the time of year when everyone loves to hit American higher education like a piñata.
After months or even years of preparing for and enduring the grueling quest for fat envelopes, applicants and their parents consider college admissions offices and, more specifically, their marketing efforts, fair game for criticism. Regardless of [...]


Robertson Erin

Where Has Online Civility Gone?
By Erin Robertson, Senior Account Executive

MONDAY, APRIL 25TH, 2011

I consider myself a news junkie. I love to know what’s going on whether it’s politics, local news or about my favorite sports teams. Since I get a lot of my information online, I always come across the comment portion of articles and blog posts. My PR instincts kick in, wanting to know what readers [...]


Parrot Teresa Valerio

Talking About Education Costs Provides Value
By Teresa Valerio Parrot, Senior Counsel

SUNDAY, APRIL 3RD, 2011

Those of us who provide communications counsel to colleges and universities can chart our work on a calendar.
Spring brings blooming bulbs to the well-manicured campuses and administrative concerns about announcing tuition increases.


Parrot Teresa Valerio

How to Respond to Thorny Roses
By Teresa Valerio Parrot, Senior Counsel

SATURDAY, APRIL 2ND, 2011

Like many March Madness enthusiasts, I recently watched the ESPN film about “The Fab Five,” the 1991-93 University of Michigan basketball team. In the film, Jalen Rose shared impressions he held as a teenager of Duke University, including his belief that they recruited “black players that were Uncle Toms.”
In response, Grant Hill, [...]


Parrot Teresa Valerio

When to Shout From the Rooftop
By Teresa Valerio Parrot, Senior Counsel

FRIDAY, APRIL 1ST, 2011

I visited two university campuses last week to consult on proactive communication. One of the institutions is an urban Hispanic Serving Institution with an annual enrollment of nearly 50,000 students, and the other is an urban Historically Black University with approximately 10,000 students.


Brown Crystal

The State of the Blog
By Crystal Brown, Senior Vice President

MONDAY, MARCH 14TH, 2011

There’s been a lot of discussion lately about whether blogs are still “fashionable” and if they are indeed on a downward trend. The Internet & American Life Project (at Pew Research Center) recently released a study that found blogging has declined among young internet users, largely because they are turning to Facebook and Twitter as their preferred method of communication.


Widmeyer Scott

In Memory of David Broder – A Preeminent Journalist and Columnist
By Scott Widmeyer, Chairman and CEO

WEDNESDAY, MARCH 9TH, 2011

For a kid of the 60s and 70s, losing David Broder this week is like losing a loving member of your family. David provided great lessons for many of us in journalism over the years. He epitomized civility, respect, kindness and above all, passion, for his work.


Luetkemeyer Jim

Charlie Sheen Shows Us #Winning on Twitter
By Jim Luetkemeyer, Vice President

FRIDAY, MARCH 4TH, 2011

The phenomenon that is Charlie Sheen has now made it into the Guinness Book of World Records – no, not for most non sequiturs in a single interview – but for the fastest time to reach one million Twitter followers.  The self-described “warlock” who is winning with “tiger blood” and “Adonis DNA” garnered one million [...]