Widmeyer Social Media Bootcamp

Learn how to actively participate in and effectively contribute to today’s online conversations and social networks. Widmeyer’s Social Media Bootcamp offers you and your institution a roadmap to social media relations - an individualized half- or full-day training session customized to the needs and goals of up to six individuals from your staff. Learn more about this opportunity (PDF, 1.8Mb).

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Martinelli Diana

The Power of Partnerships
By Diana Martinelli, WVU Widmeyer Professor in Public Relations

TUESDAY, JULY 27TH, 2010

In academics, we are trained to “operationalize,” or define in measurable terms, concepts that we study, much as PR practitioners strive to define and measure a client’s return on investment (ROI). After my most recent visit to Widmeyer Communications, where I met with various account teams to learn of their work, successes and challenges…


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Reardon Katie

Valuable Career Lessons Await
By Katie Reardon, Senior Associate

MONDAY, JULY 12TH, 2010

When I decided to pursue my Master’s degree at Johns Hopkins University a few years ago, I could never have known that it would pave the way to Widmeyer Communications…


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Lawler Dwayne

Take an expert to lunch
By Dwayne Lawler, Senior Vice President

WEDNESDAY, JUNE 23RD, 2010

Listening to Michele Obama discuss childhood obesity over the past few months has reminded me of two important facts about communications that I believe are sometimes overlooked by those of us who practice it for a living.


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Widmeyer Scott

This is Not Business as Usual
By Scott Widmeyer, Chairman and CEO

MONDAY, JUNE 7TH, 2010

There is not a sector of American society that is not viewed in some semblance of negativity these days.
The sounds of “Happy Days Are Here Again” and “Don’t Worry, Be Happy” are not likely to be sung anywhere in America today, and if they were, I think we would have to question the sanity level.
An [...]


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Widmeyer Scott

A Path to Putting Racism Behind Us
By Scott Widmeyer, Chairman and CEO

TUESDAY, MAY 11TH, 2010

Today in Washington, the W. K. Kellogg Foundation kicked off its America Healing campaign—a bold effort to call attention to the ongoing effects of racism in this country and the solutions that are needed to really put racism behind us.
Many people may believe that we now live in a colorblind society. Their daily experiences—where they [...]


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Eisenla Kristofer

What’s Your Twitter Handle?
By Kristofer Eisenla, Assistant Vice President

MONDAY, MAY 3RD, 2010

It wasn’t until I left Capitol Hill that I fully respected social media. As a Hill staffer, I didn’t see the value in my boss “tweeting” instant thoughts about the President’s State of the Union from the House floor. I would encourage the obligatory blog post or Facebook status update for my boss, but was [...]


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Tipton Stacia

Hug, Love, Teach
By Stacia Tipton, Vice President

MONDAY, APRIL 12TH, 2010

Haitian students have been entering Miami-Dade School District since the earthquake in January. Superintendent Alberto Carvalho recently told NPR, “We’re going to accept them, hug them, love them and teach them. But we are asking for assistance in paying for all that.” I contacted Carline Faustin, Director of Public Relations-Haitian Affairs, to learn more.


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Luetkemeyer Jim

When Your Company’s Golden Goose Turns Into an Albatross
By Jim Luetkemeyer, Assistant Vice President

MONDAY, MARCH 22ND, 2010

Corporations like to tout their newest product technologies to showcase their innovative thinking to customers and shareholders. As a result, they often focus their communication budget dollars on their newest shiny gadget.

But what happens when the PR darling becomes your company’s biggest headache? When the new product misses production deadlines – or worse, doesn’t work like it should…


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Rosenfeld Renee

Strength of Character
By Renee Rosenfeld, Vice President & Executive Producer

MONDAY, MARCH 1ST, 2010

Creating effective public relations involves the art of storytelling. PR uses storytelling based on reality to compel audiences and create strong messages. Depending on the reality, messages are crafted and audiences are engaged. Or not. These days audiences are sophisticated. Facing an overwhelming amount of media to consume reaching them effectively demands authenticity.
In any medium, [...]


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Curwen Elizabeth

Chemical Insecurity
By Elizabeth Curwen, Vice President

MONDAY, FEBRUARY 8TH, 2010

Last week the Senate had the first of what will be many hearings on chemical safety as the nation’s primary chemical regulation gets updated this year.


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