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Widmeyer Scott

“Waiting for Superman” is Coming to a Theater Near You
By Scott Widmeyer, Chairman and CEO

TUESDAY, SEPTEMBER 21ST, 2010

“Waiting for Superman” is coming to a theater near you, and I encourage you to see this Davis Guggenheim film. But, I ask that you keep the following thoughts in mind…


Martinelli Diana

The Power of Partnerships
By Diana Martinelli, WVU Widmeyer Professor in Public Relations

TUESDAY, JULY 27TH, 2010

In academics, we are trained to “operationalize,” or define in measurable terms, concepts that we study, much as PR practitioners strive to define and measure a client’s return on investment (ROI). After my most recent visit to Widmeyer Communications, where I met with various account teams to learn of their work, successes and challenges…


Reardon Lawson Katie

Valuable Career Lessons Await
By Katie Reardon Lawson, Assistant Vice President

MONDAY, JULY 12TH, 2010

When I decided to pursue my Master’s degree at Johns Hopkins University a few years ago, I could never have known that it would pave the way to Widmeyer Communications…


Widmeyer Scott

A Tribute to Senator Byrd
By Scott Widmeyer, Chairman and CEO

MONDAY, JUNE 28TH, 2010

The United States and West Virginia have lost a great leader in the passing of U.S. Senator Robert C. Byrd. Senator Byrd’s death comes almost one year after the loss of Senator Edward Kennedy. In my opinion,  the two remaining lions in the Senate, have now left us.  As a native West Virginian, I was [...]


Widmeyer Scott

This is Not Business as Usual
By Scott Widmeyer, Chairman and CEO

MONDAY, JUNE 7TH, 2010

There is not a sector of American society that is not viewed in some semblance of negativity these days.
The sounds of “Happy Days Are Here Again” and “Don’t Worry, Be Happy” are not likely to be sung anywhere in America today, and if they were, I think we would have to question the sanity level.
An [...]


Widmeyer Scott

A Path to Putting Racism Behind Us
By Scott Widmeyer, Chairman and CEO

TUESDAY, MAY 11TH, 2010

Today in Washington, the W. K. Kellogg Foundation kicked off its America Healing campaign—a bold effort to call attention to the ongoing effects of racism in this country and the solutions that are needed to really put racism behind us.
Many people may believe that we now live in a colorblind society. Their daily experiences—where they [...]


Engleka Henry

Communicating about Genomics
By Henry Engleka, Senior Counsel

FRIDAY, APRIL 2ND, 2010

Scientists started the Human Genome project more than two decades ago to understand what makes each of us different. Thanks to this project we now know a lot about our genes.

As seen on the PRWeekus.com “Insider” blog on April 2, 2010.


Engleka Henry

Search word: Well-Being
By Henry Engleka, Senior Counsel

THURSDAY, APRIL 1ST, 2010

The recent health care reform legislation puts a new emphasis on health and wellness programs that are intended to improve our well-being. Plug “well-being” into a Google search and you will see the top 10 results are about as varied as could be: from ancient philosophical definitions and Wikipedia posts to medical student organizations [...]

As seen on the PRWeekus.com “Insider” blog on April 1, 2010.


Engleka Henry

Which Do you Want to Be: The Hedgehog or The Fox? (or both)
By Henry Engleka, Senior Counsel

MONDAY, MARCH 29TH, 2010

The philosopher Isaiah Berlin once wrote an essay (based on the thoughts of the poet Archilochus) called “The Hedgehog and the Fox.” [...]

As seen on the PRWeekus.com “Insider” blog on March 29, 2010. This is the first of three blogs in a series focusing on communications and personalized medicine. Each week PRWeekus.com features a guest blogger on its “Insider” blog.


Luetkemeyer Jim

When Your Company’s Golden Goose Turns Into an Albatross
By Jim Luetkemeyer, Vice President

MONDAY, MARCH 22ND, 2010

Corporations like to tout their newest product technologies to showcase their innovative thinking to customers and shareholders. As a result, they often focus their communication budget dollars on their newest shiny gadget.

But what happens when the PR darling becomes your company’s biggest headache? When the new product misses production deadlines – or worse, doesn’t work like it should…