“Waiting for Superman” is coming to a theater near you, and I encourage you to see this Davis Guggenheim film. But, I ask that you keep the following thoughts in mind…
Blog:
“Waiting for Superman” is Coming to a Theater Near You
By Scott Widmeyer, Chairman and CEO
Valuable Career Lessons Await
By Katie Reardon Lawson, Assistant Vice President
When I decided to pursue my Master’s degree at Johns Hopkins University a few years ago, I could never have known that it would pave the way to Widmeyer Communications…
A Tribute to Senator Byrd
By Scott Widmeyer, Chairman and CEO
The United States and West Virginia have lost a great leader in the passing of U.S. Senator Robert C. Byrd. Senator Byrd’s death comes almost one year after the loss of Senator Edward Kennedy. In my opinion, the two remaining lions in the Senate, have now left us. As a native West Virginian, I was [...]
This is Not Business as Usual
By Scott Widmeyer, Chairman and CEO
There is not a sector of American society that is not viewed in some semblance of negativity these days.
The sounds of “Happy Days Are Here Again” and “Don’t Worry, Be Happy” are not likely to be sung anywhere in America today, and if they were, I think we would have to question the sanity level.
An [...]
A Path to Putting Racism Behind Us
By Scott Widmeyer, Chairman and CEO
Today in Washington, the W. K. Kellogg Foundation kicked off its America Healing campaign—a bold effort to call attention to the ongoing effects of racism in this country and the solutions that are needed to really put racism behind us.
Many people may believe that we now live in a colorblind society. Their daily experiences—where they [...]
Communicating about Genomics
By Henry Engleka, Senior Counsel
Scientists started the Human Genome project more than two decades ago to understand what makes each of us different. Thanks to this project we now know a lot about our genes.
As seen on the PRWeekus.com “Insider” blog on April 2, 2010.
Search word: Well-Being
By Henry Engleka, Senior Counsel
The recent health care reform legislation puts a new emphasis on health and wellness programs that are intended to improve our well-being. Plug “well-being” into a Google search and you will see the top 10 results are about as varied as could be: from ancient philosophical definitions and Wikipedia posts to medical student organizations [...]
As seen on the PRWeekus.com “Insider” blog on April 1, 2010.
Which Do you Want to Be: The Hedgehog or The Fox? (or both)
By Henry Engleka, Senior Counsel
The philosopher Isaiah Berlin once wrote an essay (based on the thoughts of the poet Archilochus) called “The Hedgehog and the Fox.” [...]
As seen on the PRWeekus.com “Insider” blog on March 29, 2010. This is the first of three blogs in a series focusing on communications and personalized medicine. Each week PRWeekus.com features a guest blogger on its “Insider” blog.
When Your Company’s Golden Goose Turns Into an Albatross
By Jim Luetkemeyer, Vice President
Corporations like to tout their newest product technologies to showcase their innovative thinking to customers and shareholders. As a result, they often focus their communication budget dollars on their newest shiny gadget.
But what happens when the PR darling becomes your company’s biggest headache? When the new product misses production deadlines – or worse, doesn’t work like it should…






