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Luetkemeyer Jim

Charlie Sheen Shows Us #Winning on Twitter
By Jim Luetkemeyer, Vice President

FRIDAY, MARCH 4TH, 2011

The phenomenon that is Charlie Sheen has now made it into the Guinness Book of World Records – no, not for most non sequiturs in a single interview – but for the fastest time to reach one million Twitter followers.  The self-described “warlock” who is winning with “tiger blood” and “Adonis DNA” garnered one million [...]


Widmeyer Scott

The Badger State’s Labor Movement Situation
By Scott Widmeyer, Chairman and CEO

THURSDAY, FEBRUARY 17TH, 2011

A very ugly situation is unfolding in Wisconsin where the newly elected Republican governor has decided to tear to shreds what remains of the labor movement in the Badger State.  One would think that Governor Scott Walker believes his anti-democratic tactics will cede to him the title of AMERICAN LABOR UNION KILLER if he’s successful.
If [...]


Robertson Erin

5 New Year’s Resolutions You Should Keep When It Comes to Social Media
By Erin Robertson, Senior Account Executive

TUESDAY, JANUARY 4TH, 2011

Now that the New Year is here, people are starting to make their New Year’s resolutions. Although everyone makes them with the best of intentions, many people are unable to keep them. Why not start the year off with a resolution you can actually keep and will positively affect your business or clients? Here are [...]


Widmeyer Scott

The Lifeblood of New York and the American Economy
By Scott Widmeyer, Chairman and CEO

FRIDAY, DECEMBER 10TH, 2010

At a NYC business leaders meeting I participated in today, Mayor Bloomberg gave a forceful talk on how immigrants are the lifeblood of New York and of the American economy…


Finzel Ben

Defining Power Public Affairs
By Ben Finzel, Senior Vice President

MONDAY, NOVEMBER 15TH, 2010

How do you define power in this increasingly polarized world? As with many things in and around “official” Washington, the answer depends on whom you ask. And in the days and weeks to come, the definition will likely change as various factions jockey for position and recognition…


Widmeyer Scott

America the Creative not America the Negative
By Scott Widmeyer, Chairman and CEO

TUESDAY, NOVEMBER 9TH, 2010

About three weeks ago, I gave the stewardship talk in my church. My comments were framed around the high volume of negativity spewing from talk radio, 24/7 cable news and the blogosphere and how the church can be a safe harbor sort of sanctuary for many of us who are looking for outlets of sanity…


Kaufman Dan

The Chilean Miners’ Rescue—Lessons for 21st Century Communications?
By Dan Kaufman, Senior Vice President

TUESDAY, NOVEMBER 2ND, 2010

Watching a recent PBS documentary on the amazing survival and rescue of the 33 Chilean miners, I felt myself running through the same range of intense emotions—fear, frustration, hope, awe and admiration—as when I saw it live…


Luetkemeyer Jim

Think Before You RSVP to the Social Media Dinner Party
By Jim Luetkemeyer, Vice President

FRIDAY, SEPTEMBER 24TH, 2010

We’ve all heard social media described as a dinner party, where new acquaintances mingle, ideas are exchanged and connections are made. If that’s the case, then companies venturing onto online communities can sometimes find themselves feeling like the uninvited guest – and the partygoers aren’t shy about using not-so-polite conversation to let their feelings be known…


Widmeyer Scott

“Waiting for Superman” is Coming to a Theater Near You
By Scott Widmeyer, Chairman and CEO

TUESDAY, SEPTEMBER 21ST, 2010

“Waiting for Superman” is coming to a theater near you, and I encourage you to see this Davis Guggenheim film. But, I ask that you keep the following thoughts in mind…


Martinelli Diana

The Power of Partnerships
By Diana Martinelli, WVU Widmeyer Professor in Public Relations

TUESDAY, JULY 27TH, 2010

In academics, we are trained to “operationalize,” or define in measurable terms, concepts that we study, much as PR practitioners strive to define and measure a client’s return on investment (ROI). After my most recent visit to Widmeyer Communications, where I met with various account teams to learn of their work, successes and challenges…