Jaws is the best movie of all time. I watch it several times a year with intention and focus, hoping and searching for some new meaning or lesson I have not yet encountered [...]
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Blog:
A Bigger Boat
By Jacqui Lipson, Assistant Vice President
MONDAY, JANUARY 23RD, 2012
Control the Message
By Erin Robertson, Senior Account Executive
TUESDAY, NOVEMBER 8TH, 2011
I love it when two of the worlds I’m most interested in collide: sports and public relations. However, I can’t say I’m always a fan of the reasons for the collisions. For instance, Penn State and its football program are not new to the spotlight. The recent attention surrounding the Jerry Sandusky child abuse scandal [...]
Who’s in Charge?
By Jim Luetkemeyer, Vice President
MONDAY, OCTOBER 31ST, 2011
A Chain of Command Checklist
When Secretary of State Alexander Haig stepped up to the White House podium on March 30, 1981, he surely recognized he was facing any number of difficult questions. President Reagan was on an operating table at a nearby hospital, undergoing surgery to remove a bullet from his chest. The media frenzy [...]
Owning Social Media
By Barry Reicherter, Senior Vice President, Digital Strategy & Ideas
WEDNESDAY, OCTOBER 12TH, 2011
Who owns (or should own) social media? The answer depends on which social media we’re talking about. The subject of ownership comes up in almost every encounter I have with peers or clients. Should clients turn to a full-service agency? A digital pure play? Should it be handled in-house? Even within an [...]
Mining Attitudes and Opinions on Social Networks
By Chris Panetta, Senior Analyst
WEDNESDAY, SEPTEMBER 14TH, 2011
Thai food, Citrix, Connecticut state spending and iced coffee – what do these four things have in common? I don’t need Carnac the Magnificent to answer that question. Rather, all I need to do is read recent status updates on Facebook. These are all things my friends offered their opinions on in a span of just a few hours [...]
Social Media is a Marathon, Not a Sprint
By Gina Maffei, Senior Associate
FRIDAY, AUGUST 12TH, 2011
In the past couple of years I have developed two new hobbies: running and social media. I’m not the fastest runner, but I have managed to run three half-marathons, three ten-milers and a bunch of shorter races. I’m also not the most active personal user of Twitter or Facebook, but I have successfully launched and [...]
What Makes a Team Smarter?
By Erin Robertson, Senior Account Executive
FRIDAY, JULY 29TH, 2011
While scanning my Twitter feed recently, I noticed that Jack Dorsey, the creator and co-founder of Twitter, tweeted, “What makes a team smarter? More women.” I was instantly intrigued and clicked on the link he included that took me to an article in the Harvard Business Review [...]
Building Your Personal Brand
By Kristofer Eisenla, Vice President
THURSDAY, JULY 14TH, 2011
Gosh, today’s job market certainly isn’t what it was when I was in college — and that was just over a decade ago! I remember meeting with college guidance counselors who told me to look for a job that matched my skills. My skills? I didn’t think I had any skills then [...]
A Call for Candor and True Leadership
By Margaret Dunning, Principal & Chief Strategy Officer
WEDNESDAY, JULY 13TH, 2011
Cokie Roberts shared with various news outlets the late great former First Lady, Betty Ford, requested that when the time came Roberts deliver a eulogy at Mrs. Ford’s funeral. Mrs. Ford asked Roberts to discuss the old ways of Washington, when R’s and D’s were friends and as a result government worked.
I often hear the [...]
Widmeyer Hosts PROI Partner from fischerAppelt
By Katja Smirek, fischerAppelt, relations
MONDAY, JUNE 27TH, 2011
Widmeyer Communications hosted Katja Smirek, a colleague from Public Relations Organisation International (PROI) partner fischerAppelt, one of Germany’s largest independent communications firms, in DC for two weeks this June. Katja is a project head in fischerAppelt’s Berlin office. She works regularly on a number of public affairs-focused programs on topics such as transportation and higher education.
