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Blog:
Strength of Character
By Renee Rosenfeld, Vice President & Executive Producer
MONDAY, MARCH 1ST, 2010
Creating effective public relations involves the art of storytelling. PR uses storytelling based on reality to compel audiences and create strong messages. Depending on the reality, messages are crafted and audiences are engaged. Or not. These days audiences are sophisticated. Facing an overwhelming amount of media to consume reaching them effectively demands authenticity.
In any medium, [...]
MONDAY, FEBRUARY 15TH, 2010
When I worked as a press secretary, I always gave last-minute advice to my boss before he appeared at a public rally: Make sure you shake a few hands before and after. Get away from that podium. Don’t read directly from your notes. Show some energy. And don’t forget to smile.
But my fellow political PR folks need to add a new rule for future political public appearances – no hugging.
MONDAY, FEBRUARY 8TH, 2010
Last week the Senate had the first of what will be many hearings on chemical safety as the nation’s primary chemical regulation gets updated this year.
MONDAY, FEBRUARY 8TH, 2010
Late last month I was honored to present an Academic Impressions webinar with Widmeyer’s Dr. Doug Usher, and Ann McDermott, director of admissions for College of the Holy Cross. We discussed considerations for using social media in the admissions process (you can find a copy of our presentation here).
We had strong interest from colleges and universities [...]
THURSDAY, FEBRUARY 4TH, 2010
If we can get past privacy concerns, there could be a lot to be gained from open sharing of patient data, reported by patients.
FRIDAY, JANUARY 29TH, 2010
It’s been tough recently to promote corporate social responsibility (CSR). In the first quarter of last year, an ABC News/Washington Post poll characterized Americans as “angry” at the private sector. More than two-thirds (68%) were angry about the role large corporations played in the economic situation, and 80% blamed businesses for poor management decisions.
THURSDAY, JANUARY 28TH, 2010
How is it that 90% of Americans say the U.S. Census – the systematic count of our population that occurs every 10 years – is important for the country, but only 58% of Americans say they will definitely participate?
Sudden Impact
By Doug Elwood, M.D., Vice President & Medical Advisor
WEDNESDAY, JANUARY 27TH, 2010
Today is the day. The long-anticipated debut of the new device from Apple. Whether it is called the iSlate, iTablet, or more likely the iPad, it will change the game. If even half of the rumors surrounding this device are true, Apple will likely alter the face of multiple industries including media, publishing, gaming, education, [...]
FRIDAY, JANUARY 22ND, 2010
As an avid college football fan, I’m glued to my television set on autumn Saturdays. But as a PR practitioner and recent MBA graduate, I also enjoy exploring the ways in which business communications can alternatively defuse or escalate a public relations problem. This year’s college football season, which ended Jan. 7 with the BCS [...]
TUESDAY, JANUARY 19TH, 2010
While a hospital is clearly not a hotel, it can nonetheless share similar traits. For instance, given the dramatic connection between high patient satisfaction and improved outcomes, a commensurate level of service and commitment to ensuring that patients’ needs are met is important.
