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One of the interesting aspects of living abroad is the unavoidable tendency to get immersed in the societal trends and issues of one’s country of origin, alongside those in the adapted country. As a Macedonian who has lived in the USA for over a decade, I still start the day by reading major media sources [...]
The Power of Partnerships
By Diana Martinelli, WVU Widmeyer Professor in Public Relations
TUESDAY, JULY 27TH, 2010
In academics, we are trained to “operationalize,” or define in measurable terms, concepts that we study, much as PR practitioners strive to define and measure a client’s return on investment (ROI). After my most recent visit to Widmeyer Communications, where I met with various account teams to learn of their work, successes and challenges…
When I decided to pursue my Master’s degree at Johns Hopkins University a few years ago, I could never have known that it would pave the way to Widmeyer Communications…
The United States and West Virginia have lost a great leader in the passing of U.S. Senator Robert C. Byrd. Senator Byrd’s death comes almost one year after the loss of Senator Edward Kennedy. In my opinion, the two remaining lions in the Senate, have now left us. As a native West Virginian, I was [...]
WEDNESDAY, JUNE 23RD, 2010
Listening to Michele Obama discuss childhood obesity over the past few months has reminded me of two important facts about communications that I believe are sometimes overlooked by those of us who practice it for a living.
There is not a sector of American society that is not viewed in some semblance of negativity these days.
The sounds of “Happy Days Are Here Again” and “Don’t Worry, Be Happy” are not likely to be sung anywhere in America today, and if they were, I think we would have to question the sanity level.
An [...]
WEDNESDAY, MAY 26TH, 2010
I love numbers. At their best, they can illustrate complex relationships and provide a sound basis for business decisions. Conversely, they can be manipulated to support a particular point of view, undermining their integrity and frustrating those of us who study numbers and their meanings. For example, here are two series of competitive commercials that [...]
Today in Washington, the W. K. Kellogg Foundation kicked off its America Healing campaign—a bold effort to call attention to the ongoing effects of racism in this country and the solutions that are needed to really put racism behind us.
Many people may believe that we now live in a colorblind society. Their daily experiences—where they [...]
It wasn’t until I left Capitol Hill that I fully respected social media. As a Hill staffer, I didn’t see the value in my boss “tweeting” instant thoughts about the President’s State of the Union from the House floor. I would encourage the obligatory blog post or Facebook status update for my boss, but was [...]
I spent much of Saturday and Sunday afternoon watching television coverage of the Masters Golf Tournament at Augusta National in Georgia. As a sports enthusiast, I watch major tournaments because I like to see how the story plays out. Generally, I like getting behind the underdog and cheering on hometown heroes. Lee Westwood, one of [...]
