If you have an opinion, I want to hear it… Take any topic, any stakeholder audience, and people will tell you the most amazing things. As the Calexico song goes, “I could be in love with almost everyone, and I think that people are the greatest fun.”

The beauty of this job is that one week I’m conducting focus groups with docs, and the next I’m talking to tweens. In research we work to translate that feedback into meaningful insights for clients. In over 10 years with PR firms, I’ve learned something new on every project. And as long as people have stories to tell, I’ll be curious to hear them.

Biography:

Stacia Tipton is a veteran in strategic communications. She has conducted hundreds of focus groups with audiences ranging from middle school students to medical doctors. Her specialty is using qualitative insights to shape messages and communications plans.

As a vice president with Widmeyer Research & Polling, Tipton works with all the firm’s practice areas to design and conduct opinion research. She regularly leads project teams in message testing, competitive assessments, social media monitoring and other studies. Among recent clients she has served the W.K. Kellogg Foundation, Library of Congress, Nestlé, the National Association of School Psychologists and Sanford School of Public Policy at Duke University.

Tipton is a RIVA-trained moderator and member of the Qualitative Research Consultants Association. She has the benefit of past experience with Spitfire Strategies, Ogilvy Public Relations and Fenton Communications, as well as undergraduate and master’s degrees from the College of Journalism at University of Florida.

Contact information:

• 1129 20th St NW, Suite 200,
  Washington, DC 20036
  Phone 202.667.0901
  Fax 202.667.0902