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Widmeyer Social Media Bootcamp

Learn how to actively participate in and effectively contribute to today’s online conversations and social networks. Widmeyer’s Social Media Bootcamp offers you and your institution a roadmap to social media relations - an individualized half- or full-day training session customized to the needs and goals of up to six individuals from your staff. Learn more about this opportunity (PDF, 1.8Mb).

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Renee Rosenfeld / Vice President & Executive Producer

Technology has turned media into a wide open frontier. There are no rules and that’s what excites me the most. Creating new ways to engage and connect is a thrilling process. Previously I worked with some of Hollywood’s greatest talents bringing fictional characters to the screen. For me, working with issues is so inspiring that bring real stories to life is more compelling than fiction. There’s nothing more fulfilling than finding innovative ways to deliver messages that matter. Digital media has shattered borders: there’s no telling who may be on the other side of the screen or what they’re responding to.

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Biography:

Renée Rosenfeld is Vice President & Executive Producer for Widmeyer Communications Creative Studio. Rosenfeld brings nearly 20 years of high-level production expertise from a wide variety of disciplines.

Rosenfeld's engagement with media began as Script Supervisor on movies and television. Her credits include, Murder In The First with Kevin Bacon and Gary Oldman, The Assassination of Richard Nixon with Sean Penn and Don Cheadle and Where The Day Takes You with Dermott Mulroney and Will Smith. She was a member of the production team for Emmy-winning drama series, The West Wing, Felicity and Murder One.

Rosenfeld's award-winning social satire, Plastic Rap, was selected by the American Film Institute to open for the Los Angeles Premiere of Goddard's, Halas Por Moi at the prestigious Academy of Motion Picture Arts and Sciences.

In the Bay Area, Rosenfeld put her background in entertainment to work in the world of technology and media, producing content for interactive toy company, Leapfrog. As online technology emerged, she began producing digital content for startups.

More recently, Rosenfeld led the strategy to create and build the AMW Safety Center for America's Most Wanted, the legendary television's show's brand extension into consumer and family safety. The AMW Safety Center combines broadcast segments with online interactive content on AMW.com, the show's top-five rated website.

Rosenfeld has also produced a variety of political media campaigns ranging from podcasting to broadcast commercials including the non-profit promo EVERYONE. EVERYWHERE., narrated by acclaimed actor Ian McKellen.

In addition to working in media, Rosenfeld served as Human Service Commissioner in West Hollywood, California, where she instituted the City's community relations program between West Hollywood's diverse communities.

Rosenfeld is a member of the Producers Guild of America, the International Alliance of Theatrical and Stage Employees and Women in Film.                   

Contact information:

  • 1129 20th St NW, Suite 200,
    Washington, DC 20036
    Phone 202.667.0901
    Fax 202.667.0902