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Widmeyer Social Media Bootcamp

Learn how to actively participate in and effectively contribute to today’s online conversations and social networks. Widmeyer’s Social Media Bootcamp offers you and your institution a roadmap to social media relations - an individualized half- or full-day training session customized to the needs and goals of up to six individuals from your staff. Learn more about this opportunity (PDF, 1.8Mb).

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Barry Reicherter / Senior Vice President

I’m a father, husband, gamer, bike commuter, and sci-fi fiend, but during the day I lead our Digital and Creative group. I’ve never been the type to punch the clock and leave the job at the office, mainly because what we do is so much fun. We’re creating new models for how organizations communicate with their publics on a weekly basis. How cool is that?

I’m fortunate to work with people that are constantly challenging me and hopefully someday stealing my job out from from under me. I learned early on you shouldn’t fear being replaced and in fact should embrace it. Great people will always have a job in their future.

Connect with me:

Biography:

With more than 15 years of experience in the digital media field, Barry Reicherter leads digital communications efforts at Widmeyer Communications.  In this role, Reicherter works on an integrated, firm wide basis with each practice group at the firm to deliver results-driven multimedia and virally charged marketing programs to the firm’s clients such as CourseSmart, Pfizer, Western Governors University and the Association of American Publishers.

Prior to joining Widmeyer, Reicherter led Porter Novelli’s digital group where he developed industry-leading programs for non-profits, industry groups, government agencies and well-known consumer brands.  Under Reicherter’s leadership, the digital group built innovative online programs for Hewlett Packard, Crayola, the U.S. Department of Agriculture, Georgia-Pacific, the Centers for Disease Control and Prevention, the U.S. Department of Health and Human Services, Abundant Forests Alliance, Robert Wood Johnson Foundation, American Legacy Foundation, Propane Education and Research Council, Busch Entertainment Corporation, Penske, Capital One, Mortgage Insurance Companies of America, Noblis and many more. 

Prior to joining Porter Novelli, Reicherter was operations director for Active.com, the leading registrar for recreational, team and league sports. He also led the Internet Business Strategies group at Best Software (now Sage), launched network programs and new applications for AOL and managed cause marketing campaigns such as American Express’ Charge Against Hunger while at public relations agency M. Silver Associates, Inc.

Reicherter has been featured in industry publications and has appeared as a speaker and moderator at industry conferences and seminars in the U.S. and Europe. 

Reicherter has a Master’s Degree in Public Relations from the University of Denver and a Bachelor of Arts in Mass Communications from Southampton College. He lives in Arlington, Virginia with his family and is a big fan of college lacrosse.

Reicherter was featured on Capitol Communicator's Thought Leader video series.

Contact information:

  • 1129 20th St NW, Suite 200,
    Washington, DC 20036
    Phone 202.667.0901
    Fax 202.667.0902