Widmeyer knows higher education and our experts share their knowledge at a series of speaking engagements. Read below for more information, as well as to find recent articles.

Upcoming Speaking Engagements

• Wednesday, August 4th: Speaker on Marketing Communications at New England Association for College Admission Counseling (NEACAC) Governing Board Leadership Development Institute
• Friday, November 5th: Keynote address at National Marketing Institute

Recent Speaking Engagements

• Tuesday, June 29th: Webinar for Academic Impressions on “Starting a Social Media Policy“
• Monday, June 7th: Media Training for American Council on Education (ACE) Fellows
• Friday, March 19th: Spokesperson Workshop in conjunction with CASE’s Annual Conference for Media Relations Professionals.
• Sunday, March 7th: Preconference media training workshop at the NASPA annual conference.
• Tuesday, February 9th: CASE District II Conference session on building relationships with reporters in advance of a crisis so that you can reach your audiences during turbulent times.
• Thursday, February 4th: Webinar for Academic Impressions with tips on measuring the effectiveness of your public relations strategies.
• Friday, January 29th: Concurrent session at the CASE. District I Conference on building a nationally scoped media plan.
• Tuesday, January 19th: Webinar for NACUBO on Robert Dickeson’s book, Prioritizing Academic Programs and Services.
• Wednesday, January 20th: Webinar for Academic Impressions on “Social Media in the Admissions Process.”

Articles & Interviews

• Teresa Valerio Parrot provided advice on the use of a social media policy in higher education in “Crafting a Social Media Policy,” an article for Higher Ed Impact, an Academic Impressions publication.
• Association of Governing Boards’ Trusteeship feature, “A Question for Scott Widmeyer & Robert Dickeson: How Can Boards Improve Stakeholder Communications in Tough Economic Times?”
• Association of Governing Boards’ Trusteeship guest column, “Defining a Board’s Role in Crisis Communication”co-written by University of Colorado Regent Emeritus Patricia Hayes and Teresa Valerio Parrot.
• Inside Higher Ed’s Views, “Risks of Admissions Marketing on Facebook,” co-authored by Barry Reicherter.
• Interview on CBS affiliate in Raleigh, NC:  Widmeyer Senior Counsel Ted Fiske provides college prep advice.