National Bullying Prevention Campaign
The US Department of Health and Human Services hired Widmeyer Communications to research, produce, market-test, and launch a comprehensive public awareness campaign around bullying prevention. The initiative, "Take A Stand. Lend A Hand. Stop Bullying Now!" targets youth age 9 through 13 (and the adults who influence them), and launched March 1, 2004 in Washington, DC.
View selected campaign PSA
3 MB MPG streaming file (Compatible player required)