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	Lumina Foundation for Education Lumina Foundation is focused on expanding access to postsecondary education in the United States. The Foundation is extremely concerned with the escalating cost of college and partnered with Widmeyer to help shape a campaign to inform and engage a variety of audiences in seeking solutions to the cost of college issue. Lumina identified six audiences that they believe must work together to solve the cost of college issue; colleges and universities, the 50 state governments, the federal government, students and families, secondary schools and the private sector. These six organizations don’t regularly work in collaboration so Widmeyer was tasked with helping engage them to develop collaborative solutions to the issue. We worked with Lumina to recruit partners for the multi-year campaign and we helped develop an agenda for the first annual Summit on College Costs. Results: Over 50 partners were engaged to participate in the College Costs: Making Opportunity Affordable summit. More than 300 individuals representing higher education and business groups, college students, parents, foundations and media outlets participated in the College Costs Summit, which featured many notable speakers such as Thomas Friedman, Tom Luce, former North Carolina Governor Jim Hunt and others. Summit media attendance and coverage included USA Today, The New York Times, Gannett News Service, The Chicago Tribune, The Seattle Post Intelligencer, The Wall Street Journal, The Chronicle of Higher Education and many more. Lumina has committed to continuing the College Costs initiative, with communications and partnership network support from Widmeyer Communications.

Lumina Foundation for Education

Lumina Foundation is focused on expanding access to postsecondary education in the United States. The Foundation is extremely concerned with the escalating cost of college and partnered with Widmeyer to help shape a campaign to inform and engage a variety of audiences in seeking solutions to the cost of college issue. Lumina identified six audiences that they believe must work together to solve the cost of college issue; colleges and universities, the 50 state governments, the federal government, students and families, secondary schools and the private sector. These six organizations don’t regularly work in collaboration so Widmeyer was tasked with helping engage them to develop collaborative solutions to the issue.

We worked with Lumina to recruit partners for the multi-year campaign and we helped develop an agenda for the first annual Summit on College Costs.

Results:

Over 50 partners were engaged to participate in the College Costs: Making Opportunity Affordable summit. More than 300 individuals representing higher education and business groups, college students, parents, foundations and media outlets participated in the College Costs Summit, which featured many notable speakers such as Thomas Friedman, Tom Luce, former North Carolina Governor Jim Hunt and others. Summit media attendance and coverage included USA Today, The New York Times, Gannett News Service, The Chicago Tribune, The Seattle Post Intelligencer, The Wall Street Journal, The Chronicle of Higher Education and many more. Lumina has committed to continuing the College Costs initiative, with communications and partnership network support from Widmeyer Communications.