Audiences aren’t captives anymore. They demand that you seek them out where they’re comfortable. Engage them, dazzle them, share. The conversation is happening; are you driving it? The power of creative strategy and design is defining how your brand, your issue looks, feels and acts to your audience. Widmeyer’s Digital & Creative group delivers the imagery, activities, and content that creates followers, champions and true believers.

The Digital & Creative group works closely with all teams across Widmeyer, from Research to Education to Health & Wellness and Public Affairs to turn insight and information into strategies that connect client issues and agendas with audiences, and defines the thought leaders who are driving the conversation in the digital landscape.

By analyzing digital behavior then mapping the digital landscape we work with content generators in your organization to build your brand as the leader driving the conversation in the digital space. We build rich and powerful Web sites that enrich your message and drive business directly to you. We take the mystery out of penetrating the new media landscape by working with Widmeyer’s communications pros to generate your media presence in the digital space.

Among the services we provide are:

Client Portfolio

Pfizer

Our Digital & Creative and Health & Wellness teams worked with Pfizer to strategize, plan and implement employee engagement programs that utilize digital technologies to connect employees across geographies and engage them in Pfizer’s core mission of working together for a healthier world. Think Science Now and It Begins With Me tell stories of real Pfizer employees that are helping to carryout that mission.

Think Science Now features 100 Pfizer science and medical professionals blogging about their scientific work. The colleague stories highlighted in the interactive It Begins With Me Web site – custom-made with proprietary technology – shows how individuals contributes to making Pfizer’s scientific, medical and business leadership possible. By enabling employees to tell their stories, Pfizer is not only connecting and engaging them, but also giving the world an insider’s view of their extraordinary brand.

Carnegie Corporation of New York / Institute for Advanced Study Commission on Math and Science Education

Widmeyer recently launched the final report of Carnegie Corporation of New York – Institute for Advanced Study Commission on Math and Science Education, The Opportunity Equation, which set off a national mobilization effort within the business, philanthropic and educational communities. The mobilization will focus on key issues such as excellence and equity, standards and assessments, teaching and professional development, and schools and systems. As part of this, our Digital & Creative Team developed an overall brand for the mobilization, which guided the design of the hard copy report and Web site www.opportunityequation.org. The Team also built an interactive site to serve as the hub for the campaign and feature a digital version of report, social media tools, video content, news updates, resources and animated visualizations of key concepts developed in partnership with the Commission, and our Research and Education teams.

Nestlé

Working with the Health & Wellness team, the Digital team created the “Digital Newsroom” to launch and position Nestle’s sustainable business philosophy, Creating Shared Value, as a model for global companies. The “Digital Newsroom” is an all hands on deck approach to reaching top digital news outlets and the blogosphere. The Digital and Health & Wellness team’s expertise developed a more approachable and accessible brand character for Creating Shared Value. The result was to establish awareness of the Nestle’s corporate values and business practices among key stakeholders. Creating Shared Value is now distinguished from the Nestle consumer brand, and a recognized brand value online across multiple social media channels.

Consumers United for Rail Equity

The Digital & Creative team worked closely with Widmeyer’s Public Affairs team to help captive rail shippers change federal law. The communications strategy relied upon a campaign Web site that served as the go-to hub of information for consumers, media, and policy makers in a rapidly changing political environment. The Digital & Creative team also developed a highly provocative series of issue advertisements for Capital Hill targeted publications that elicited direct responses from the well-funded opposition, and earned the International Association of Business Communicators (IABC) top “Silver Inkwell” award for best issue advertising in 2008.

The College of the Holy Cross

Institutions of higher education normally have a plan for the home page of their Web sites, but once you scratch the surface of the department and unit pages, the brand begins to unravel. The College of The Holy Cross turned to Widmeyer’s Digital and Higher Education Teams to pull them out of that predicament. By creating a Digital Behavior Map, Widmeyer was able to pull together Holy Cross’s stakeholders to build a unique and effective framework for the College’s online strategy. The strategy covers not only web content but also the implementation of a planned and focused social media approach. The Digital Behavior Map delivers an effective analysis of web traffic, the College’s online footprint and user expectations for the site.