In today’s fast-paced, technology-driven communications environment, it’s not good enough to have a strong message. You must be able to effectively convey that message to various audiences across multiple media formats in a clear and engaging fashion. The digital era challenges communicators to quickly adjust message points in a way that preserves content without compromising accuracy.

According to the 2009 PRWeek/PR Newswire Media Survey, 77 percent of responding journalists have a social networking profile. Reporters are using consumer driven technologies to reach their target audiences, connect with sources and find story ideas. A smart communicator takes this into consideration when developing messaging and preparing for media interviews.

Widmeyer’s media training offers a comprehensive program – not an isolated training session. Our trainings are led by three seasoned experts:

Former ABC News producer Jody Hassett Sanchez

Former broadcast news journalist Carmie McCook

For those in the higher education community, Teresa Valerio Parrot leads the media training

Valerio Parrot, Hassett Sanchez and McCook work with the entire Widmeyer Communications team to ensure clients benefit from a variety of resources. Each training session can include:

• Interactive exercises
• “Real Time” interview training with a broadcast quality camera, audio and lights (the training can be customized for online, remote, live/taped TV and radio interview opportunities)
• Playback and immediate critique of the interview
• Detailed post-session analysis
• Review of progress and consultation

We have a full-service broadcast-quality production facility and expertise in-house. That means more control over the final training product. We offer message development and message delivery training. Widmeyer media trainers are available to travel to location. In short, Widmeyer’s media and speaker training program can maximize your personal and professional potential as a communicator, help you manage crises and propel your organization toward its goals.

To learn more about media training, call 202.667.0901.