Our world is approaching a crossroads. With unprecedented attention on our nation’s schools, renewed focus on global health and wellness, a rethinking of our national transportation and energy infrastructures, and an intensifying discussion on the roles played by our corporate citizens, decisions made now will shape our lives for decades.

Widmeyer is at the intersection. Our foundational roots in the politics and interrelationships of the health and education communities, and the evolving policy and regulatory environments of the energy and transportation sectors provide the insight to cultivate conversation, rally constituencies and define our clients’ positions. We help some of the world’s biggest brands define responsibility and sustainability in their business approach, and for all who share their world.  This is our core.

There may always be a place for the communications monolith that offers everything, everywhere, to everyone, but that’s not us.  For more than 20 years, we’ve focused on what we know best, and on helping those who have also arrived at this crucial intersection, and are committed to making a difference.

The knowledge that anchors our practices is complemented by award-winning capabilities in the areas of:

Research

Without sound research, it’s a shot in the dark. Organizations benefit when qualitative and quantitative research is integrated in their campaigns.  Research helps to answer the challenging questions clients are facing – about perceptions in the marketplace, new opportunities for engagement and where communications dollars will have the most impact. Research is at the core of our approach because we know informed insights connect big ideas and lofty goals, change attitudes, strengthen a brand, improve services or evaluate options.

Whether we’re sizing up a target audience, identifying barriers and opportunities, testing messages or measuring success, research is an integral part of the Widmeyer approach.

Digital & Creative

Audiences aren’t captives anymore. They demand that you seek them out where they’re comfortable, engage them and dazzle them, or just share. The conversation is happening, with or without you.

The power of creative strategy and design is defining how your brand or issue looks, sounds, feels and acts to your audience, and the imagery, activities, and content that will make them friends and followers, champions, and true believers.