In academics, we are trained to “operationalize,” or define in measurable terms, concepts that we study, much as PR practitioners strive to define and measure a client’s return on investment (ROI). After my most recent visit to Widmeyer Communications, where I met with various account teams to learn of their work, successes and challenges…
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The Summer 2010 edition of West Virginia University’s Alumni Magazine featured a piece about WVU’s influential network of alumni in Washington, DC, including Widmeyer Communications’ Chairman and CEO, Scott Widmeyer. Widmeyer stressed the importance of networking in one of the country’s most competitive job markets [...]
Scott Widmeyer, chairman and CEO of Widmeyer Communications, was recently interviewed about growth areas for the firm. Widmeyer noted that the firm watches trends in government spending and has positioned the Public Affairs group to continue to move forward agendas on key issues areas such as energy, environment and the economy.
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Jason Smith, Widmeyer’s principal who oversees the PreK-12 education portfolio, including the U.S. Department of Health and Human Services Stop Bullying Now! campaign, was recently quoted in an AOL Politics Daily story on the first-of-its-kind anti-bullying summit. The summit brought together government and non-government stakeholders in the education field to discuss how to address [...]
Nancy Farmer, president and CEO of the Tuition Plan Consortium (TPC), explained the guaranteed financial benefits of the prepaid tuition 529 option on KRLD News Radio, a CBS Affiliate in Dallas, Texas on August 16th. Farmer shared that the Consortium was formed because “it’s really important to private colleges and universities that they are accessible [...]
Sterling K. Speirn, president and CEO of the W.K. Kellogg Foundation, a Widmeyer client, penned an op-ed that was published in The Chronicle of Philanthropy on Saturday, August 7. In the op-ed, Speirn focuses on the need for foundations, charities and others involved in philanthropy to promote racial equity in our communities and throughout the [...]
